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Our Story
THE WORLD DIDN'T NEED ANOTHER ORDINARY CHOCOLATE BAR. IT NEEDED AN OUTLAW.
Wild West Chocolate began with a revolutionary spark from our co-founder, Doug Brent, who looked at the confectionery landscape and decided to challenge the status quo. He tasked our "chocolatier extraordinaire" Guy Debbas, with doing what most said was impossible: developing a premium, alternatively sweetened chocolate that is both wildly delicious and genuinely good for you.
BJ, driven by her deep love for nature, wild spaces, and wild rivers, saddled up to steer a brand with a deeper purpose. She wanted to give back to Wild and Scenic Rivers because without clean water, we couldn’t source the clean ingredients in our chocolate. She went to work creating a brand that would stand out as much as the product itself.
It took this team 18 months to perfect a trailblazing, bean-to-bar chocolate recipe that is sweetened only with a signature blend of whole organic fruits. No refined sugar, no sugar alcohols, and no artificial sweeteners. No added sugar, period. Together, they proved that choosing a healthier path doesn't mean sacrificing rich, melt-in-your-mouth indulgence.
Meet
Our Leader
“Wild West is about going back to the basics in life of good living and simple eating. Its spirit is inspired by the past, as the West has long been viewed as a symbol of adventure and pristine, natural resources. Wild West is about restoring our connection with the earth, and the people and animals coexisting within it. It's getting back to a time when water ran clean and wild and everything we ate was as clean and pure as the water it came from.” ~BJ
CHOCOLATE THAT TASTES GOOD & DOES GOOD
The search to find great tasting, no-sugar-added products can be tough. Sweetened only with real organic fruit, Wild West gives you a taste of simpler times and invites you to discover a better-for-you indulgence by providing great tasting, high quality chocolate (all without any sugar added) so you can feel guilt-free about eating chocolate. We are advocates for better food, responsible manufacturing and protecting our wild spaces. We believe people can taste the difference in Wild West Chocolate and find that our love for creating delicious chocolate is evident in each bite. GO FORTH. EAT CHOCOLATE.
Our Mission
BORN TO BE WILD. MADE TO MAKE A DIFFERENCE. From the beginning, Wild West has been built with love — the love of adventure, the love of conserving wild places, and the love for clean, whole food ingredients. We're here to redefine indulgence and return chocolate to its raw and rustic roots—to simpler times when organic, unprocessed food was the only kind.
THE WW WAY
Our philosophy is simple: chocolate doesn’t need to be fancy; it just needs to have Spirit. By pairing premium, ethically-sourced Fair Trade Certified™ cacao with the natural sweetness of sun-ripened fruit, we have forged a new frontier of flavor. Inspired by the legendary heritage and history of the American West, it's a rugged, yet refined indulgence that is wildly good and good for you.
The Round-Up
The Chocolate Outlaws
Some label us as outlaws. Others say we’re pioneers. We just call ourselves chocolatiers with a wild side. From near and far, we’ve built a team that knows how to put in a hard day’s work but also how to keep it wild by living active, daring, adventurous lives.
BJ Howard
CEO & CO-FOUNDER
Hometown:
Whitefish, MT
Favorite Chocolate Pairing:
Wine!
Favorite Wildlife:
How do you choose when it's all so amazing? But probably owls.
Favorite Outdoor Activity:
Skiing and Rafting- can’t pick one...mountain biking too
Favorite “Out West" Place:
My home in Missoula MT, but really anywhere in Big Sky country on a mountain or a river
Doug Brent
Executive Chairman & Co-Founder
Hometown:
Toronto, Canada
Favorite Chocolate Pairing:
Coffee & Wine
Favorite Wildlife:
Birds of Prey
Favorite Outdoor Activity:
Skiing
Favorite “Out West" Place:
Boulder, CO
CARA CHIARELLO
SR. DIRECTOR BRAND CREATIVE + MARKETING
Hometown:
Raised in Port Charlotte, FL
Favorite Chocolate Pairing:
Peanut Butter
Favorite Wildlife:
River Otter
Favorite Outdoor Activity:
Hiking, Trail Running, Skiing
Favorite “Out West" Place:
Wasatch Mountain Range, Park City UT
Julie Drenkhahn Apker
Customer Experience & Sales Operations Manager
Hometown:
Born and raised in Bucks County, PA. Moved to Missoula, MT in 2019
Favorite Chocolate Pairing:
More chocolate
Favorite Wildlife:
Otters
Favorite Outdoor Activity:
Hiking, snowshoeing, kayaking
Favorite “Out West" Place:
Glacier National Park
Geoff Showers
Director of Sales
Hometown:
Denver, CO
Favorite Chocolate Pairing:
Coffee or Cashews
Favorite Wildlife:
Moose
Favorite Outdoor Activity:
Mountain Biking, Fly Fishing, Skate Skiing
Favorite “Out West" Place:
Crested Butte, CO